Because dorks are memorable! Dorks draw your eyes and capture your imagination! If you want the world to be incredibly interesting, there has to be something interesting about it that pulls your attention away from the rest of the comics out there. Even if the colours are muted to put the dorks in the background, it'll still be a rich, noticeable palette that readers will admire. And when these wonderful dorks are the focus, it becomes "that gunpowder fantasy story."
I'd read about those dorks.