The first fire concept, because it's epic and it's the one who fit the contest theme the best, maybe with a bit more of movement like your previous iterations.
The earth concept looks promising too, the swampy/muddy atmosphere is more original than the casual rock. Perhaps you can mix stone bodies and lively ones, it's also easily mixable with your second fire concept.
I love the second one, the earth design, very different and has an ominous feeling to it. Like you said the first one is a bit generic, but what you did there with the red accent (blood i think) of the earth painting is very original, i think if you push it a bit further it could be something really awesome!