GREAT – LETS GET STARTED!
That helps a ton!
Don't worry, I misspell words all the time because I am completely a right brained artist lol.
I will post this today for you to chew on while I paint over your work and provide examples of the techniques you will need to utilize to make your images seem professional and designed with purpose.
Very observant. We will be covering this.
There are a couple of easy fixes we can throw at the problem with multiple figure composition right away before you have to read anything or buy a class online. One is to first decide if the image needs to be iconic or dynamic.
Is there motion or does strength need to be implied instead? Second is to design with abstract shapes like – big, medium, small – then goup the peoples, objects or actions into those iconic, or perhaps dynamic shapes onto your canvas.
Create scenes with DEPTH that read CLEARLY! - Narrated Procreate Timelapse
Here is a couple of crash course videos you can use on your work right away from Sinix.
Design Theory: Big Medium Small
Design Theory : Composition
Very interesting. I compare artists studying anatomy to doing mathematics homework, studying composition is like studying world history. Every country has its own past. Every type of composition has its own purpose.
As I started writing 'the big issue' on the (is she tiefling?) the girl with the horns I was able to tell this so I'm glad you recognize it as well and its not a shock.
First – Decide your focal point. Even if it is a multiple figure composition, a certain subject or figure in the composition will be very important compared to everything else in its detail and contrast of fundamentals of shape, value, edge and color. Since you are completing busts, portraits and full characters for table top art as assets it should be a pretty simple fix and I will get into that with the demonstrations.
Second - You need to buy this video by Devin Korwin.
You need to buy Clint Cearly's books on illustration and mood.
Mood Chapter 1 Lighting
https://cubebrush.co/clintcearley/products/ry9mnw/understanding-mood-lighting
Mood Chapter 2 Color
https://cubebrush.co/clintcearley/products/zkufww/understanding-mood-colors
Composition Practice Book (this is your homework for getting better - dont just watch the sinix videos.)
https://cubebrush.co/clintcearley/products/ziihvg/composition-ebook-exercise-pages
Clint talks about visibility, mood, and energy. Kevin talks about the hierarchy of fundamentals. How each one can decide drawing shapes, value patterns, edge sharpness or blurriness, and color schemes and their pallets.
If you can count to nine, you can compose. I promise. Those above elements I listed are the building blocks of all of art in it's entirety. Think of them as the sliding scales in a character creator. I have a theory that I am working out that you should come back and check on my blog later – about combining two theories into a easy to remember symbol.
ILLUSTRATION AND FREELANCE
I would assume by what you have shown that you want to make the illustrations for their games. Interior Art, Cover Art, spot Illustrations, and Full-Page art.
Commendable course of action. Here are some of my observations on my own experience down that path.
The speed bump with small companies is where you will meet ones where the creative director, writer, and capital investor are sometimes also the owner. They have a real challenge to communicate to artists without knowing any of the language we speak. They have a hard idea about what they want, or they have no idea. And their idea will sometimes not make sense aesthetically for the application, or mood. Just part of the job. Decide if you want to do development work for them or not. They want an artist – you are an illustrator - but need development work.
Development work is much different. Concept art, mood boards, style guides, visual prototyping, key art, character design exploration, world building art, and iterative feedback. I did some of that but I didn't enjoy it. Those are hourly rates, project based fees, milestone payments, retainer agreements, licensing or royalty agreements.
The opportunity is there for artists in this area to design an entire game and get paid for it. Start thinking and reading some things in terms of Projects, project management and completing projects like a business person. Know where you fit into that aspect and what service you provide for their TTRPG. That is how they will speak and think and talk to you.
Know what adventure modules, source books, core rule books, encounter designs, game master tools, play testing, crunch, fluff, hex crawl, dungeon crawl and point of interests are. Your style is going to fit the Interior Art, Cover Art, spot Illustrations, and Full-Page art for those things.
When those small company types run into artists that know their stuff they will love to talk to you. They will take a lot of your time to communicate what they want, and want to understand the process. There is a lot of hand holding sometimes to make sure they know what they are asking for. So just expect that.
Draw up your own contracts for difference licensing rights – one time printing, exclusive (make that super expensive because you lose your art rights in exclusive) , digital rights (e-book) or marketing rights. They aren't paying for the art, they are buying these licenses. You own the art unless its exclusive rights they buy. Don't be afraid to ask about digital rights, licensing duration, and non-exclusive rights, you will just sound more professional.
Draw up a contract for day rates, and weekly rates and hourly rates. Sometimes clients are cool and loose they have capital to invest. Include in the contract STILL if the work is for one time printing – exclusive, non-exclusive etc. Companies with a bit more experience will just give you a contract and tell you what they want.
Ask them if they have an NDA, or recommend one where you can release the art you made on your social media – even if their project is not published.
Make it super easy for them to see what you cost, what they will get, and how long it takes. And have something ready for them to sign. Indie types will often ask how it works – because no one reads anymore - so you can explain, “you sign this contract, and we fill out the tax forms, then I work on it and give you updates, I finish, I show you pictures – you pay me – I send you your files.”
Hourly rates I typically used for when they had changes.
They will ask you how long the project will take – and you have to know how fast you are for the different assets. Communication took more time than art making and could totally derail you – so I had a cloud folder they could view to take away the email back and forth time – kept all the files super organized. And was available for calls. The communication is always a huge bottleneck everywhere. And non-artist types don't realize how long their requests take. So have that hourly rate ready, and expect changes and tilted heads for final pieces.
Guidance Questions and Passive Income
I'll touch on that in a second. But the simple answer is community discords for studios/companies. They utilize it for community engagement - and competitions and content generation.
But first on a side note -
Do you have a roll 20 account and sell assets there? You can start. Make and design your own projects and assets and sell them straight to the masses. Learn from making the marketing illustrations that you will make. Hell, make your own game! Big companies see that as a serious move. And would be interested in hiring to remove the competition you might create lol.
https://marketplace.roll20.net/browse/search
This will be a great place for you to practice what type of assets you sell and make. Advertise Hand made, home grown farm to table no AI, full illustration artist supported characters. Lol whatever. But when you can make your own packets and assets for passive income on your down time it will be very important. All of these places below are other avenues of possible passive income. Make all the accounts and make the link tree. Once you read the secrets about your compositions I'm about to give you, you will be in the top tier. Print on demand sights instead of printing at home and investing your own capital.
Roll20,
DriveThruRPG,
Patreon,
Redbubble and Society6,
Artstation, and
artisree.
But we should really look at these as the gig economy for artists these days. If we want the big roles – we have to go to where they are So lets get back to that.
I don't know where you are located – but regardless of that this is the place to be. This is where all of the heavy hitters are. If you are serious this is where you will want to attend every year and eventually get a table once you are popular enough.
https://lightboxexpo.com/
Behind the Scenes:Insights from Studio Owners
They have a discord. Just effing go join it to keep up with everything. Be your professional self and instantly have all the contacts in the world. Post there and join other heavy hitter discords from studios on Artstation. Don't spam the famous people, or directors. Participate in community competitions if you have time - you'll get noticed. I'll see you there.
Just make it easy to see on artstation or your own website. If you have multiple projects or assets you offer to clients, make purpose driven portfolio's on your own website or artstation. No one wants to download huge files, or have to sign into google to see cloud files. Make them load fast, don't make them 10 million pixels. Make sure it looks good on mobile too. Look at it like a consumer would and make it how you would want to easily contact yourself.
If you go to conventions – make your ipad photos or folder -whatever -the only thing to click on the main screen when you unlock it, make it slide to unlock with no password for the day. Fast, prepared. Those people are all friends and networking. They meet you and see your stuff and want to go and show it to 'so n so' over at 'the other company'. Make it easy for them to just quickly do that. It shows that you think and plan ahead.
They want to find people and share it with their directors and co-workers quickly. You just need to have a blurb about yourself and have your contact VERY EASILY seen.
If you are trying to land a full contract job at a place that does – splash art for their games or what have you - to have a secure job (or high level contracts) The art speaks for itself. We talked about the contracts already, and you should know your rates, and not be afraid to ask for what the companies budget or rates are.
I applied for several companies that had an art test – to see if you could follow and prompt and a style guide, just for freelance art.
But mainly - They want to hire people who already make their style of art that they need. It might take you several weeks to work on a portfolio with their intellectual property as say – splash pictures, during your freelance downtime to boot. So it could take months. Include a few of your development sheets if you needed them to develop that portfolio. This is much better than any kind of motivation letter. It shows you are ready, practiced and up for it NOW.
I would use instagram, cara, bluesky, and artstation.
But post your linktree on all of them.
You have to look at these like beasts that need to be fed. The content on them isn't always 'good', they just want content forever and always. And you can always delete old stuff or edit it down for the portfolio folders – or project style folders. But if you utilize them for marketing – you don't want to be sucked into the “obligated” video content maker who just happens to be an artist.
Use one illustration that you are making for the month - and make nine Instagram reels about it – then post those three times a week for the month, or if you get savy – daily instagram stories that go away after 24 hrs. The key is about being consistent and casting a huge net if you need to be noticed.
Those same videos or content – post them on bluesky and cara however you can. You make a painting – record some of the drawing- record some of the set up – record some of the rendering – record some of the final close up moving camera shots.
Where people get caught up is trying to make new stuff every single time post and spending all day doing it and getting 30 likes – and those are the art scam bots.
I am not going to get into how people create their content with camera or phone, of course there are several different ways. Just make sure you use the trending music people use, and utilize every art piece you make like a marketing asset for social media content three times a week, so you don't over do it getting stuck making content for likes. Just make cool posts that grab people that can to go to your link tree in your profile. Use camera pans, or pan shots, or tracking shots that move over your piece – it creats interest that keeps people watching.
If you want a portfolio group file on your insta, or cara do that. This is for your passive income and follower marketing – who will buy your passive income content or ask for freelance work. Maybe you will get noticed bed a hiring director and company.
Just post the same content everywhere for the different audiences. These are also the people who will want to buy your products you might have for sale. They might absolutely love your stuff. Oh you have 20 cool stickers for sale and here's the link where I put in my credit card? Nice! Make it easy for them.
CONCERNING STYLE
Now I see. I was going to refer to this as a sort of comic style in my horned character's Overlay Markup.
I'll dive into some of your art gods there to see whats up but I'll get back to what I notice on your stuff.
I'll re-read this and probably edit something - but for now back to the markups and paintovers.
Tata for now!
